Heineken departure roulette case study

Well, Heineken USA’S departure roulette was at JFK ( New York, USA) airport and changed some people’s flying plans. Take a look ! You can also watch what happened to some of the people dropped by Heineken Heineken Departure Roulette | horecatrends.com The ‘Departure Roulette’ is inspired by the new Heineken campaign that previously sent four men to remote destinations and filmed their adventures, launchedTogether with agency Wieden & Kennedy New York, the beer brand challenges passengers to play the ‘ Departure Roulette’ at Kennedy Airport.

Heineken plays (and fails) at Departure Roulette Heineken's Departure Roulette video campaign may have racked up 2.5 million views.Their Departure Roulette ad shows an electronic board being set up in an airport terminal, with a large red button beside a row of letters that will continue to flip until your destination city is chosen. HeinekenDeparture Roulette | BrandActivation Heineken – Departure Roulette. 22 July 2013 | Fastmovers.Long live spontaneity! That’s the key message in Heineken’s new summer campaign Dropped . Heineken sent four men to remote destinations around the world, and filmed how they made their way out.

attracts case studies from the most effective marketing communications efforts in the United States and Canada. After two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved

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Heineken - "Departure Roulette En Route" - adforum.com Ambient Departure Roulette En Route for Heineken by Wieden + Kennedy. ... Case Studies Socially Responsible More . Heineken - "Departure Roulette En Route" ...

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The Airport Departure Roulette Stunt http: The Airport Departure Roulette Stunt: I think everyone has thought about going to a last minute myst… httpWilling to give it a [ Airport departure roulette by heineken. Well done activation, well made video case study http: I watched this on TV the other day... Heineken: Departure Roulette | AdPitch Blog Heineken: Departure Roulette. July 26, 2013 October 10, 2015 ~ Lockhaart. You’re all packed for your trip, you have everything you need and you’veWhat would you do? Heineken took to JFK Airport in the USA with their Departure Roulette board. A lot of people turned it down, generally for reasons... Heineken plays (and fails) at Departure Roulette

Jul 27, 2013 ... The Heineken departure roulette is an excellent example of cross-channel user experience. Heineken uses its website, YouTube, Facebook ...

Jul 18, 2013 ... Heineken has introduced a new campaign called the. ... campaign called the “ Departure Roulette”, a game-show-style board that provides the ... Heineken Plays Second Game of Departure Roulette With People ...

Watch what happens when Heineken asked travelers at JFK to take a leap of faith and change their flight destination with the " departure roulette" board.For most travelers, the answer seems to be no. In its latest marketing stunt, Heineken asked travelers in JFK's terminal 8 to take a leap of faith and... DDB Public Relations on Twitter: "Airport departure … Airport departure roulette by @heineken. Well done activation, well made video case study http://bit.ly/1aNbMSI #PR.